Shocking 'Sesame Street'-style videos school kids on dodging bullets and helping Mom when she OD's

Kansas City's Youth Ambassadors takes real life quotes from kids and makes heartrending videos

Published On
Apr 24, 2018

Editor's Pick

Puppets sing "Lessons from my neighborhood" in "Sesame Street"-style videos for a new campaign from Kansas City nonprofit for inner city kids Youth Ambassadors--but the advice is totally shocking.

The three videos tackle heartrending, horrific tips--like how to "duck, dodge and roll" (seen here) when you hear gunshots on the street, what to do when your mom overdoses or how to fill up on air and water when there's no food in the house.

The juxaposition of the jaunty puppets and the subject matter is particularly hard-hitting, and what makes even more of an impact is that the "lessons" are taken directly from quotes by real children. The PSAs end with the message "No child should have to learn a lesson like this."

The campaign was created by VML and the videos directed by Station Film's Seyi Peter-Thomas.


Apr 24, 2018
Agency :
Brand :
Youth Ambassadors
Client :
Youth Ambassadors
Production Company :
Station Film
Editing :
Cosmo Street
Music and Sound Production :
Wojahn Bros Music
Music and Sound Production :
Evolution Audio
Global Chief Creative Officer :
Debbi Vandeven
Chief Creative Officer :
John Godsey
Executive Creative Director :
Aaron Evanson
Creative Director :
Grant Minnis
Associate Creative Director :
Austin Ridling
Associate Creative Director :
Jonathan Vigliaturo
Head of Production :
Tyler Smith
Account Manager :
Lauren Meehan
Senior Planner :
Mikalah Morris
Connections Director, PR :
Bill Patterson
Director, Communications :
Jamie Dierking
Associate Media Director :
Kristen Sikorski
Associate Connections Manager :
Breckyn Crocker
Senior Connections Manager :
Abbie Schmid
Director :
Seyi Peter-Thomas
Managing Partner :
Stephen Orent
Partner :
Caroline Gibney
Executive Producer :
Caroline Gibney
Producer :
Julie Lee
Director, Photography :
Doug Chamberlain
Production Designer :
Chris Giammalvo
Puppet Builder :
Puppet Garage
Editor :
Kevin Anderson
Editor :
Justin Trovato
Executive Producer :
Yvette Cobarrubias-Sears
Producer :
Gigi May
Owner and Songwriter :
Roger Wojahn
Owner and Songwriter :
Scott Wojahn
Music Editor :
Jon Olmstead
Executive Producer :
Dara Norris
Sound Engineer :
Patrick Meagher

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