Shocking 'Sesame Street'-style videos school kids on dodging bullets and helping Mom when she OD's
Kansas City's Youth Ambassadors takes real life quotes from kids and makes heartrending videos
Editor's Pick
Puppets sing "Lessons from my neighborhood" in "Sesame Street"-style videos for a new campaign from Kansas City nonprofit for inner city kids Youth Ambassadors--but the advice is totally shocking.
The three videos tackle heartrending, horrific tips--like how to "duck, dodge and roll" (seen here) when you hear gunshots on the street, what to do when your mom overdoses or how to fill up on air and water when there's no food in the house.
The juxaposition of the jaunty puppets and the subject matter is particularly hard-hitting, and what makes even more of an impact is that the "lessons" are taken directly from quotes by real children. The PSAs end with the message "No child should have to learn a lesson like this."
The campaign was created by VML and the videos directed by Station Film's Seyi Peter-Thomas.
Credits
- Date
- Apr 24, 2018
- Agency :
- VMLY&R
- Brand :
- Youth Ambassadors
- Client :
- Youth Ambassadors
- Production Company :
- Station Film
- Editing :
- Cosmo Street
- Music and Sound Production :
- Wojahn Bros Music
- Music and Sound Production :
- Evolution Audio
- Global Chief Creative Officer :
- Debbi Vandeven
- Chief Creative Officer :
- John Godsey
- Executive Creative Director :
- Aaron Evanson
- Creative Director :
- Grant Minnis
- Associate Creative Director :
- Austin Ridling
- Associate Creative Director :
- Jonathan Vigliaturo
- Head of Production :
- Tyler Smith
- Account Manager :
- Lauren Meehan
- Senior Planner :
- Mikalah Morris
- Connections Director, PR :
- Bill Patterson
- Director, Communications :
- Jamie Dierking
- Associate Media Director :
- Kristen Sikorski
- Associate Connections Manager :
- Breckyn Crocker
- Senior Connections Manager :
- Abbie Schmid
- Director :
- Seyi Peter-Thomas
- Managing Partner :
- Stephen Orent
- Partner :
- Caroline Gibney
- Executive Producer :
- Caroline Gibney
- Producer :
- Julie Lee
- Director, Photography :
- Doug Chamberlain
- Production Designer :
- Chris Giammalvo
- Puppet Builder :
- Puppet Garage
- Editor :
- Kevin Anderson
- Editor :
- Justin Trovato
- Executive Producer :
- Yvette Cobarrubias-Sears
- Producer :
- Gigi May
- Owner and Songwriter :
- Roger Wojahn
- Owner and Songwriter :
- Scott Wojahn
- Music Editor :
- Jon Olmstead
- Executive Producer :
- Dara Norris
- Sound Engineer :
- Patrick Meagher
Need a credit fix? Contact the Creativity Editors