Not Even the Worst Traffic Can Get These Hyundai Drivers Down, in Cute Sonata Ad
Aaron Stoller Directs a Feelgood Ad for Innocean
Editor's Pick
Even hellish traffic can't stress out the happy folks who drive a Hyundai Sonata in the brand's latest ad.
The spot features a guy in gridlock who turns up the radio and sings along to "Sweet Caroline" as he moves slowly along in the bumper-to-bumper jam. All his fellow commuters look stressed and annoyed, except one -- a fellow Sonata driver who joins in. It's not quite the opening scenes of "LaLa Land," but it's a cute and feelgood scenario.
"The new Sonata makes every mile a little better," said Dean Evans, chief marketing officer, Hyundai Motor America, in a statement. "We fully recognize that the road of life is hectic enough already. While we can't control what other drivers do, or change your crazy commute, we've done everything possible to make that daily drive more enjoyable, as this new spot demonstrates in a fun, lighthearted way. The new Sonata may not shorten your commute, but it can certainly help make it sweeter."
The ad, by Innocean and directed by Aaron Stoller at Biscuit, began airing on U.S. national and regional TV, and digital platforms this week.
Credits
- Date
- Jul 27, 2017
- Brand :
- Hyundai
- Client :
- Hyundai
- Agency :
- Innocean
- Chief Creative Officer :
- Eric Springer
- Group Creative Director :
- Barney Goldberg
- Group Creative Director :
- Jeff Bossin
- Associate Creative Director, Art Director :
- Kiran Koshy
- Associate Creative Director, Copywriter :
- Will Gorman
- Vice President, Group Account Director :
- Mike Braue
- Account Director :
- Christy Ferguson
- Account Supervisor :
- Allison Morrissey
- Account Executive :
- Alison O'Neill
- Assistant Account Executive :
- Corissa Heins
- Director, Product Information :
- Brian Bittker
- Product Information Specialist :
- Lawrence Chow
- Vice President, Planning Director :
- Tim Anderson
- Vice President, Media Planning :
- Ben Gogley
- Media Director :
- Sean Gilpin
- Executive Producer :
- Nicolette Spencer
- Content Producer :
- Melissa Moore
- Business Affairs Director :
- Ann Davis
- Business Affairs Associate Director :
- Lisa Nichols
- Broadcast Traffic Supervisor :
- Theresa Artaserse
- Broadcast Traffic Manager :
- Valerie Neibel
- Content Manager :
- Rachel Werner
- Project Management Supervisor :
- Darin Schnitzer
- Project Manager :
- Jason Reneman
- Production Company :
- Biscuit Filmworks
- Director :
- Aaron Stoller
- Director, Photography :
- Peter Donahue
- Executive Producer :
- Holly Vega
- Producer :
- Mala Vasan
- Production Manager :
- Brian Taravella
- Casting Agent :
- Francene Selkirk
- Color Correction :
- Company 3
- Color Producer :
- Natasha Uppal
- Colorist :
- Dave Hussey
- Voiceover Record Studio :
- Lime
- Edit House :
- No6
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