Meet Nexcare Nana, 3M Company's newest product tester and star of Nexcare Waterproof Bandages' "Will It or Won't It" digital campaign. The brand tapped Grey, who in turn enlisted a gutsy grandma to test the compress' staying power. In a series of 30-second clips that debuted online yesterday, Nana performs a string of (possibly) death defying trials--- from an extreme hose-down to a sandy situation.
Out of this promotional effort comes "Tough as Nana," a consumer engagement program in which purchasers nominate fearless folks in their lives for a chance to win an adventure, including race car diving, skydiving and swimming with sharks. Nothing Nana wouldn't do.
Sure, little old ladies don't take dips in trash cans every day, but freak accidents happen. And it's probably best to have all open cuts and sores covered when they do.