Granny Turns Stuntwoman in New Nexcare Ads

Grey Has a Golden Girl Put Nexcare Bandages to the Test

Published On
Jun 16, 2014

Editor's Pick

Meet Nexcare Nana, 3M Company's newest product tester and star of Nexcare Waterproof Bandages' "Will It or Won't It" digital campaign. The brand tapped Grey, who in turn enlisted a gutsy grandma to test the compress' staying power. In a series of 30-second clips that debuted online yesterday, Nana performs a string of (possibly) death defying trials--- from an extreme hose-down to a sandy situation.

Out of this promotional effort comes "Tough as Nana," a consumer engagement program in which purchasers nominate fearless folks in their lives for a chance to win an adventure, including race car diving, skydiving and swimming with sharks. Nothing Nana wouldn't do.

Sure, little old ladies don't take dips in trash cans every day, but freak accidents happen. And it's probably best to have all open cuts and sores covered when they do.

Credits

Date
Jun 16, 2014
Brand:
Nexcare
Client:
Nexcare
Agency:
Grey
Chief Creative Officer:
Tor Myrhen
Executive Creative Director:
Jan Egan
Executive Creative Director:
Ron Castillo
Creative Director:
Paul Safsel
Creative Director:
Doug Kagan
Agency Producer:
Diana Gay
Production Company:
Bandito- LA
Director:
Benzo Theodore
Director, Photography:
Greg Baldi

Need a credit fix? Contact the Creativity Editors

Project Type