Even colonial America runs on Dunkin' (and probably scurvy)

The brand's Grammys spot features an inspiring shipboard speech

Published On
Feb 11, 2019

Editor's Pick

The brand's new "Fuel Your Destiny" spot from BBDO New York depicts seafaring explorers in the 1400s, including one guy who is sad because Dunkin' doesn't exist, prompting an inspirational Dunkin'-filled speech by his captain. (The spot and a 60-second version for social media were directed by Andreas Nilsson, whose directing credits including work for KFC, Old Spice, and the Jean-Claude Van Damme Volvo Trucks spot "Epic Split.")