Starting today, the Paul Budnitz-founded limited edition toy and apparel brand Kidrobot has kicked off a five-day, QR-code driven scavenger hunt to promote its 2009 Dunny collection, which launches on September 10. Kidrobot fans are invited to download QR code readers onto their smartphones and then snap codes off promotional displays in secret locations around New York City and online. The codes allow players to collect daily virtual Dunnys, and make them eligible for various prizes, including the grand prize of a full set of 2009 Dunny toys.

Artists behind this year's Dunny collection include Amanda Visell, Andrew Bell, Amy Ruppel, Brandt Peters, Dalek, Devilrobots, Gary Taxali, Mori Chack, Huck Gee, Jeremyville, Kozik, Kronk, Luke Chueh, Mad, Pon, MR. Shane Jessup, Shawnimal, SupaKitch, Travis Cain, and Thomas Han.