This scruffy pup with self-esteem issues will tug at your heartstrings

There are some things money can't buy, in spot for the Dutch Lottery

Published On
Dec 21, 2018

Editor's Pick

In this year's ad for the Dutch State Lottery's New Year's Eve draw, the message is that some things are even more precious than winning a pile of cash.

The ad, created by TBWA/Neboko and directed by Martin Werner, centers on adorable, but scruffy little dog called Frekkel, with a limp. Out with his owner buying a lottery ticket, he sees a beautiful sleek Afghan hound, and when the owner later remarks that if he wins the lottery, he will only have beautiful things, Frekkel panics. Next, the little dog goes missing--but it seems his family will go to any lengths to get him back. 

Alongside the ad, there's a behind-the-scenes film about the real-life Frekkel (real name Pistacio), a rescue dog with an injured paw who's apparently enjoying his new life as a film star. All together now -- aww.