Rob Gronkowski Fronts a Hair Band in Latest Spot for Madden NFL 17

Gronk Tears It up on Stage

Published On
Nov 10, 2016

Editor's Pick

Earlier this year, Super Bowl MVP Von Miller showed off mad dance skills to rival Justin Bieber for EA Sports' Madden NFL 17. Now, the game publisher is giving us the gift of New England Patriots' Rob Gronkowski -- fronting a hair band.

Gronk tears it up on stage with a long, mangy do,' outfitted in a fringed leather jacket and mesh shirt, performing a cover of Bon Jovi's "Livin' on a Prayer," with lyrics entreating gamers to put together the perfect team (which includes himself):

"I'll keep myself open all day. Running all the routes and making the plays and stuff ... and stuff. I'm saying you should look at the Madden team you've got. You need a solid tight end let me fill that slot. You've got receivers but they're not quite big enou-ugh. So give me a shot. Whoah-oh you're half way there, whoah-oh but you need another player. My giant hands will make us champs I swear whoah-oh with the right amount of flair."

The spot is part of EA Sports' holiday push, much of which will kick off before Thanksgiving. It was created out of Heat and directed by Matt Lenski of Arts & Sciences.

Credits

Date
Nov 10, 2016
Brand:
EA Sports
Client:
EA Sports
Agency:
Heat
Chief Creative Officer/Executive Creative Director:
Steve Stone
Creative Director:
Anna Rowland
Creative Director:
Warren Cockrel
Associate Creative Director:
Nichole Geddes
Associate Creative Director, Art Director:
Nichole Geddes
Associate Creative Director, Copywriter:
Mitch Gage
Director, Integrated Production:
Joyce Chen
Producer:
Hannah Murray
General Manager:
Aaron Lang
Account Director:
JT Pierce
Account Supervisor:
Julia Wu
Account Manager:
Molly Reynolds
Business Affairs:
Jennifer Kennedy
Advertiser:
Electronic Arts
Chief Marketing Officer:
Chris Bruzzo
Chairperson:
Dana Marineau
Global Creative Director:
Dustin Shekell
Global Creative Advisor:
Jessica English
Vice President, Marketing:
Anthony Stevenson
Senior Director, Product Marketing:
Joshua Rabenovets
Product Manager:
Jennica Pearson
Production Company:
Arts & Sciences
Director:
Matt Lenski
Director, Photography:
Darko Suvac
Managing Director:
Mal Ward
Head of Production:
Christa Skotland
Line Producer:
Dina Oberley
Editorial:
No 6
Editor:
Graham Turner
Assistant Editor:
Randy Baublis
Executive Producer:
Carr Shilling
Producer:
Allison Dettelbach
Visual Effects Company:
Electric Theatre Collective
Visual Effects Supervisor/2D Lead:
John Price
2D Flame:
Fefo De Souza
2D Assistant:
Soyoun Lee
2D Assistant:
Tommy Smith
After Effects:
Matt Andrews
Colorist:
Aubrey Woodiwiss
Managing Director:
Kate Hitchings
Executive Producer:
Louisa Cartwright
Producer:
Therese Mayer
Music:
Beacon Street Studios
Composer:
Andrew Feltenstein
Composer:
John Nau
Executive Producer:
Adrea Lavezzoli
Mixer:
Rommel Molina
Senior Mixer:
Kate Vadnais

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Industry
Project Type