Corn Gets Ready to Rumble in 'Plants Vs. Zombies' Trailer

This Is One Badass Kernel

Published On
Feb 23, 2016

Editor's Pick

In this fun trailer for EA's "Plants Vs. Zombies: Garden Warfare 2," a corn cob is called out of porch-sitting retirement and gets ready to take on the zombies -- "Kernel: we need you back."

Harking back to "Rocky" and other famous training montages with a suitably '80s soundtrack, the film shows him preparing to wipe out the zombies in suitably badass style. If you've ever wanted to see corn doing sit-ups, now's your chance.

Peter Martin of Imperial Woodpecker directed the video for San Francisco agency Heat , whose goal for the spot was to tap into the mind of the plants who are fighting to take back the home that is rightfully theirs. It's particulary designed to appeal to kids, with additional work from the campaign going live during the Kids Choice Awards on March 12.

Credits

Date
Feb 23, 2016
Brand:
EA Sports
Client:
EA Sports
Agency:
Heat
Chairman/Executive Creative Director:
Steve Stone
Creative Director:
Warren Cockrel
Creative Director:
Anna Rowland
Associate Creative Director:
Jeff Fang
Associate Creative Director:
Ryan Hartsfield
Senior Art Director:
Naomi Duckworth
Senior Copywriter:
Jon Korn
Director, Content Production:
Brian Coate
Producer:
Danielle Watchman
Director, Client Services:
Aaron Lang
Account Director:
JT Pierce
Assistant Account Manager:
Rachel Majors
Vice President, Global Creative:
Dana Marineau
Senior Director, Global Creative Strategy:
Dustin Shekell
Director, Creative Strategy:
Cole Bronn
Senior Creative Director:
Jeremy Vanhoozer
Director, Global Marketing:
Gary Clay
Senior Global Marketing Manager:
Owen Johnson
Production Company:
Imperial Woodpecker
Director:
Peter Martin
Executive Producer:
Charlie Cocuzza
Line Producer:
Lawrence Lewis
Editorial Company:
Cut + Run SF
Editor:
Isaac Chen
Executive Producer:
Deanne Mehling
Post Producer:
Sam Liss
Visual Effects/Conform:
Jogger LA
Executive Producer:
Rich Rama
Creative Director:
David Parker
Color Correction:
Company 3
Colorist:
Dave Hussey
Audio Facility:
One Union Recording
Engineer:
Matt Wood
Music:
Beacon Street Studios
Executive Producer:
Adrea Lavezzoli

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