EA Sports Asks Soccer Greats -- and a Llama -- to Pick a Dream Team

Comedian Lloyd Griffith Stars in Documentary Marking FIFA Ballon D'Or Announcement

Published On
Jan 08, 2016

Editor's Pick

In the run up to the official FIFA Ballon d'Or award announcement* (commending the best soccer players of the year) today, EA Sports enlisted British comedian and soccer fan, Lloyd Griffith, to interview soccer greats from around the world -- and a llama.

In "The Quest For The Best," a 24-minute film by W&K Amsterdam, the likeable Griffith researches opinions on the best 11 players in the world from pundits including "Nicholas the score-predicting llama," as well as the scout who found Lionel Messi, ex-players Gary Neville and Ryan Giggs, the "world's strongest footballer" Adebayo Akinfenwa, aka "The Beast," statistician Duncan Alexander, and four times Ballon d'Or winner, Lionel Messi himself.

The documentary, directed by Joe Roberts, culminates with Griffith announcing his own Team of the Year; it's running online as well as on the U.K.'s Sky Sports channel.

*Messi was the eventual recipient of the award.

Credits

Date
Jan 08, 2016
Brand:
EA Sports
Client:
EA Sports
Agency:
Wieden & Kennedy-Amsterdam
Director:
Joe Roberts
Director, Creative Strategy:
Mark Evans
Senior Director, Creative Strategy:
Dustin Shekell
Campaign Manager:
Clement Berta
Digital Product Manager:
Thomas Gaidier
Director, Global Product Marketing:
Matt McKie
Executive Creative Director:
Mark Bernath
Executive Creative Director:
Eric Quennoy
Creative Director:
David Smith
Creative Director:
Alvaro Sotomayor
Creative Director:
Craig Williams
Art Director:
Vasco Vicente
Copywriter:
Evgeny Primachenko
Copywriter:
Alex Bower
Head of Broadcast Production:
Joe Togneri
Broadcast Producer:
Judd Caraway
Head of Planning:
Martin Weigel
Creative Planner:
Michelle Arrazcaeta
Group Account Director:
Kirk Johnsen
Account Director:
Amber Martin
Senior Account Director:
Jorge Fesser
Project Manager:
Loes Poot
Business Affairs:
Michael Graves
Production Company:
Brenninkmeijer & Isaacs
Director, Photography:
Job Kraaijeveld
Producer:
David Leite
Executive Producer:
Jelani Isaacs
Editing Company:
Will Judge Editing
Editor:
Will Judge
Post Production:
The Ambassadors Amsterdam
Flame Artist:
Ton Habraken
Flame Artist:
Jeroen van Berkel
Telecine:
Brian Krijgsman
Producer:
Daphne Litjens
Sound Designer/Mixer:
Rens Pluijm
Stock Music:
Massive Music Amsterdam
Stock Music:
Audio Network
Stock Music:
Universal Music Group
Artist/Title:
FIFARO
Music Company:
Massive Music Amsterdam

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