Anna Kendrick Is a Wannabe Jedi in Ad for EA's 'Star Wars: Battlefront'

Actress Has Cameo in Spot Urging You to 'Become More Powerful'

Published On
Nov 09, 2015

Editor's Pick

Ordinary people vanish leaving only their clothing behind, in this spot for EA's "Star Wars: Battlefront" game, which hits stores on Nov. 17.

We're not sure where they've gone (although the "Star Wars" music may give you a clue) until we see actress Anna Kendrick disappear too, after having a Jedi moment with a bread knife while making a sandwich. Everyone then reappears on the battlefield, and it's a glorious romp to the end alongside Storm Troopers, Darth Vader and company. The spot's tagline is "Become more powerful." It was created by Heat, San Francisco, and directed by MJZ's Dante Ariola.

Credits

Date
Nov 09, 2015
Brand:
EA
Client:
EA
Agency:
Heat-San Francisco
Chairman, Executive Creative Director:
Steve Stone
Creative Director:
Anna Rowland
Creative Director:
Warren Cockrel
Associate Creative Director, Art Director:
Jeff Fang
Associate Creative Director/Writer:
Ryan Hartsfield
Producer:
Melissa Nagy
Director, Production:
Brian Coate
Director, Account Services:
Aaron Lang
Account Director:
JT Pierce
Account Manager:
Kevin John
Assistant Account Manager:
Rachel Majors
Business Affairs Director:
Julie Petruzzo
Vice President, Global Creative:
Dana Marineau
Senior Director, Global Creative Strategy:
Dustin Shekell
Director, Global Creative:
Eddie Garabedian
Senior Manager of Global Creative:
Doug Harakal
Media and Post Production Director:
Mattias Lindahl
Vice President, Marketing:
Lincoln Hershberger
Creative Lead:
Neel Upadyhe
EA DICE - Senior Video and Media Director/Editor:
Randy Evans
Senior Animator:
Cameron Scott
Production Company:
MJZ
Director:
Dante Ariola
Director, Photography:
Hoyte van Hoytema
Senior Executive Producer:
Eriks Krumins
Line Producer:
Natalie Hill
Production Designer:
Quito Cooksey
Production Service Company:
Bohemian Pictures / Prague
Editorial:
No6
Editor:
Andrea MacArthur
Assistant Editor:
Colin Guthrie
Assistant Editor:
Andrew Manne
Executive Producer:
Crissy DeSimone
Post Producer:
Yole Barrera
Visual Effects:
The Mill
Executive Producer:
Sue Troyan
Producer:
Dan Roberts
Production Coordinator:
Chris Lewis
Production Coordinator:
Anwei Chen
Shoot Supervisor:
Chris Knight
2D Lead Artist:
Chris Knight
Shoot Supervisor:
Koen Vroeijenstijn
3D Artist:
Jacob Bergman
3D Artist:
Jason Jansky
3D Artist:
Steven Olson
3D Artist:
Monique Espinoza
3D Artist:
Blake Guest
3D Artist:
Berk Hakguder
3D Artist:
Michael Archambault
3D Artist:
Cory Cosper
3D Artist:
Majid Esmaeili
2D Artist:
Ben Smith
2D Artist:
Scott Wilson
2D Artist:
Robert Murdock
2D Artist:
Tim Robbins
Art Department:
Brett Lopinsky
Art Department:
Kelsey Napier
Art Department:
Matthew Dobrez
Motion Graphics:
Kyle Moore
Motion Graphics:
Vinicius Naldi
Motion Graphics:
Greg Park
Colorist:
Adam Scott
Executive Producer:
Thatcher Peterson
Color Producer:
Ali Struck
Audio Mix:
Lime Studios
Audio Engineer:
Rohan Young
Live Action:
Rohan Young
In-Game Sound Design:
Charles Deenan @Source Sound
Music Composed and Orchestrated by:
Gordy Haab
Music Arranged and Edited by:
Samuel Smythe
Original Music:
John Williams

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