A Fitting Room Turns into a Treadmill in This Taiwanese Fashion Prank

Earl Jean Taiwan Is Promoting Denim as Suitable for Sport

Published On
Apr 21, 2015

Editor's Pick

Customers trying on Earl Jean Taiwan's Cool Knitted Denim jeans got something of a shock when the floor of their fitting room suddenly turned into a moving treadmill. Agency Rules Creative Taipei devised the stunt to highlight the jeans' moisture-wicking fabric that makes them suitable for sport -- something people don't normally associate with denim. The different reactions of these unsuspecting shoppers make for an amusing video; and so far, it's received over a million views on the brand's Facebook page and YouTube channel.

Credits

Date
Apr 21, 2015
Agency:
Rules Creative
Brand:
Earl Jean Taiwan
Client:
Earl Jean Taiwan

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