Just What Is This Hardworking Teenager Saving Up For?
Coke and Walmart Team Up for a Holiday Spot With a Charming Twist
Editor's Pick
Coca-Cola and Walmart collaborated on this charming seasonal spot that shows a boy doing whatever it takes to earn some money in the run-up to the holidays: chopping wood, selling Coca-Cola outside his house, shoveling snow and delivering newspapers. As we watch him struggle heroically to save his pennies, we wonder what he's saving up to buy (at Walmart, of course). The ending has a touching twist that reminds us somewhat of U.K. department store John Lewis's Christmas classic "The Long Wait."
Shot by Aaron Ruell at Biscuit Filmworks for Atlanta-based Fitzco/McCann, the ad will run on TV and Coca-Cola and Walmart's social channels through the holidays. This isn't the first time the two marketers have collaborated; they teamed up for a holiday spot three years ago. In a statement, a spokesperson said, "Both brands are encouraging people to look beyond the presents and focus on the true spirit of the holidays."
Credits
- Date
- Dec 02, 2014
- Brand :
- Coca-Cola/Walmart
- Client :
- Coca-Cola/Walmart
- Agency :
- Fitzco/McCann
- Senior Producer :
- David Berngartt
- Group Creative Director/Writer :
- Mitch Bennett
- Group Creative Director/Art Director :
- Wes Whitener
- Chief Creative Officer :
- Noel Cottrell
- Production Company :
- Biscuit Filmworks
- Director :
- Aaron Ruell
- Managing Director :
- Shawn Lacy
- Executive Producer :
- Holly Vega
- Producer :
- Tracy Broaddus
- Production Service Company :
- Holiday Films
- Executive Producer :
- Josefina Nadurata
- Post Production :
- ARCADE
- Editor :
- Kim Bica
- Producer :
- Jamie Perritt
- Post Effects :
- Timber
- Producer :
- Emily Avoujageli
- Vice President, Account Director :
- Joy Rowland Brown
- Music :
- MassiveMusic
- Creative Director :
- Elijah B. Torn
- Executive Producer :
- Keith Haluska
- Senior Art Director :
- Jean Tanis
- Designer :
- Seth McWhorter
- Senior Vice President, Group Director, Strategic Planning :
- Craig Bagno
- Executive Vice President, Worldwide Account Director :
- Matt Woehrmann
- Director, Photography :
- Jeremy Rouse
- Assistant Editor :
- Dean Miyahira
- Executive Producer :
- Nicole Visram
- Lead Flame Artist :
- Chris Homel
- Flame Assistant :
- Austin Hickman-Fain
- Executive Producer :
- Chris Webb
- Color :
- Company 3 LA
- Colorist :
- Stefan Sonnenfeld
- Executive Producer :
- Rhubie Jovanov
- Sound Director :
- Play Studios
- Audio Mixer :
- John Bolen
- Executive Producer :
- Lauren Cascio
- Senior Producer :
- Courtney Jenkins
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