Just What Is This Hardworking Teenager Saving Up For?

Coke and Walmart Team Up for a Holiday Spot With a Charming Twist

Published On
Dec 02, 2014

Editor's Pick

Coca-Cola and Walmart collaborated on this charming seasonal spot that shows a boy doing whatever it takes to earn some money in the run-up to the holidays: chopping wood, selling Coca-Cola outside his house, shoveling snow and delivering newspapers. As we watch him struggle heroically to save his pennies, we wonder what he's saving up to buy (at Walmart, of course). The ending has a touching twist that reminds us somewhat of U.K. department store John Lewis's Christmas classic "The Long Wait."

Shot by Aaron Ruell at Biscuit Filmworks for Atlanta-based Fitzco/McCann, the ad will run on TV and Coca-Cola and Walmart's social channels through the holidays. This isn't the first time the two marketers have collaborated; they teamed up for a holiday spot three years ago. In a statement, a spokesperson said, "Both brands are encouraging people to look beyond the presents and focus on the true spirit of the holidays."

Credits

Date
Dec 02, 2014
Brand:
Coca-Cola/Walmart
Client:
Coca-Cola/Walmart
Agency:
Fitzco/McCann
Senior Producer:
David Berngartt
Group Creative Director/Writer:
Mitch Bennett
Group Creative Director/Art Director:
Wes Whitener
Chief Creative Officer:
Noel Cottrell
Production Company:
Biscuit Filmworks
Director:
Aaron Ruell
Managing Director:
Shawn Lacy
Executive Producer:
Holly Vega
Producer:
Tracy Broaddus
Production Service Company:
Holiday Films
Executive Producer:
Josefina Nadurata
Post Production:
ARCADE
Editor:
Kim Bica
Producer:
Jamie Perritt
Post Effects:
Timber
Producer:
Emily Avoujageli
Vice President, Account Director:
Joy Rowland Brown
Music:
MassiveMusic
Creative Director:
Elijah B. Torn
Executive Producer:
Keith Haluska
Senior Art Director:
Jean Tanis
Designer:
Seth McWhorter
Senior Vice President, Group Director, Strategic Planning:
Craig Bagno
Executive Vice President, Worldwide Account Director:
Matt Woehrmann
Director, Photography:
Jeremy Rouse
Assistant Editor:
Dean Miyahira
Executive Producer:
Nicole Visram
Lead Flame Artist:
Chris Homel
Flame Assistant:
Austin Hickman-Fain
Executive Producer:
Chris Webb
Color:
Company 3 LA
Colorist:
Stefan Sonnenfeld
Executive Producer:
Rhubie Jovanov
Sound Director:
Play Studios
Audio Mixer:
John Bolen
Executive Producer:
Lauren Cascio
Senior Producer:
Courtney Jenkins

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Project Type