Earth Day Canada : Bus Cape

Calling for heroes - with capes

Published On
Feb 28, 2011

Editor's Pick

To create buzz for the Earth Day Hometown Hero program, which rewards individual and group environmental achievements with a $10,000 prize, DDB Canada placed bike capes on the back of bus seats. These directed people to the Earth Day Canada website where they could apply to win $10,000 for their environmental achievements.

Credits

Date
Feb 28, 2011
Brand:
Earth Day Canada
Client:
Earth Day Canada
Agency:
DDB-Toronto
Creative Director:
Denise Rossetto
Creative Director:
Todd Mackie
Associate Creative Director:
Matt Antonello
Associate Creative Director:
Paul Riss
Copywriter:
Domenique Raso
Art Director:
Rebecca May
Photographer:
Vicky Lam

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Project Type