Kubota Tractor Corporation needed a new website with design, UX and CMS overhaul.

The website content was created around four themes:

1. Brand

2. Education

3. Information

4. Lifestyle

Then distributed across the company’s website, social channels, emails and press releases.

Because Kubota products are only sold at certified dealers, their site had to provide an easy way for farmers - hobbyists to professionals - to find a dealer close to their property.

Their new website helped them reach an 18% boost in unique users, 38% increase of users locating their local dealers and 32% rise in total site visits.