eBay : Give A Toy Store

Window shopping for a good cause.

Published On
Dec 01, 2011

Editor's Pick

eBay is partnering with Toys for Tots to launch The Give-A-Toy Store, an interactive storefront launched in New York (at 35th and Broadway) and San Francisco (at 117 Post St.), where you can window shop for good. Users download a the cBay mobile app, then scan the tag on the toy of their choice with their mobile phone and donate it to a child in need. Toys 'come to life' as you scan the barcodes after every donation. You can also donate online at the Give A Toy website.

Credits

Date
Dec 01, 2011
Brand:
eBay
Client:
eBay
Agency:
Venables-Bell & Partners
Executive Creative Director:
Paul Venables
Executive Creative Director:
Will McGinness
Creative Director:
Lee Einhorn
Creative Director:
Tyler Hampton
Art Director:
Brad Kayal
Copywriter:
Kelly Diaz
Director, Interactive Production:
Heather Wischmann
Interactive Producer:
Elissa Polls
Print Producer:
Jacqueline Fodor
Interactive Production:
Brand New School East
Executive Creative Director:
Jonathan Notaro
Interactive Director:
Justin Bakse
Developer:
Brian Tobin
Producer:
Jeanette Etchebehere
Associate Producer:
Joe Balint
Post Production:
Brand New School West
Director:
Robert Bisi
Designer:
Andy Bernet
Designer:
Sakona Kong
Designer:
Ed Laag
Designer:
Waka Ichinose
CG Lead/Visual Effects Supervisor:
Marco Maldonado
3D Modeling:
Andy Kim
3D Modeling:
Derrick Sesson
3D Animation:
Hao Cui
3D Animation:
Max Keane
3D Animation:
Alfredo Ramirez
3D Animation:
Derrick Sesson
2D Animation:
Maithy Tran
3D Artist:
Martin Furness
3D Artist:
Andy Kim
3D Artist:
Ryan Kirkwood
Storyboard Artist:
Max Forward
Compositor:
Ryan Kirkwood
Compositor:
Maithy Tran
Executive Producer:
Jason Cohon
Media Company:
Monster Media
Creative Producer:
Radhames Almanzar
Project Manager:
Sloan Jenkins
Original Music:
Jingle Punks
Sound Design:
Brad Kayal
Sound Design:
Chris Konovaliv

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Project Type
Tags