Oreo, Chupa Chups and Samsung Capitalize on Europe's Solar Eclipse
Brands That Are Round in Shape, and Others, Get in on the Act
Mar 20, 2015
An almost total eclipse of the sun in Western Europe this morning prompted a flurry of tactical marketing activity from brands -- particularly the circular ones.
Oreo was typically on the ball, with a digital poster in London's Picadilly Circus featuring a black Oreo cookie crossing its white circle filling, with the caption "You won't have to wait another 11 years for another one," as well as a cover wrap with "The Sun" newspaper (geddit?). The work was done through PHD and FCB Inferno.
Meanwhile, Chupa Chups and BBH were inspired to create a digital version of a poster at London's Waterloo station on a similar theme, in which a Chupa Chups cola lollipop slowly crossed a lemon lollipop.
Elsewhere, Samsung and Cheil created a print, social and outdoor campaign that features its new Galaxy S6 eclipsing the sun, accompanied by the line "Next is all others eclipsed."