Apple : Editorial

Tired of the Mac guy's snarky comments, PC turns to text with his new diatribe "Stop Switching to Mac!" Created by TBWA/Media Arts Lab, the banner features PC looking up at his foe and pulling out an editorial column that implores the audie

Published On
Sep 12, 2008

Editor's Pick

Tired of the Mac guy's snarky comments, PC turns to text with his new diatribe "Stop Switching to Mac!" Created by TBWA/Media Arts Lab, the banner features PC looking up at his foe and pulling out an editorial column that implores the audience to stick with their PCs.

Credits

Date
Sep 12, 2008
Client:
Apple
Agency:
TBWA/Media Arts Lab
Chief Creative Officer:
Lee Clow
Executive Creative Director:
Duncan Milner
Executive Creative Director:
Eric Grunbaum
Creative Director:
Jason Sperling
Associate Creative Director:
Chuck Monn
Art Director:
Jamie Reilly
Senior Copywriter:
Krista Wicklund
Copywriter:
Kevin Tenglin
Lead Interactive Designer:
Ryan Conlan
Broadcast Producer:
Serena Auroux
Interactive Producer:
Joannah Bryan
Production Company:
Epoch Films
Director:
Phil Morrison
Director, Photography:
Peter Donahue
Editorial Company:
Mad River Post
Editor:
Ben Foushee
Post Producer:
Brandon Sanders
Post Production:
Company 3
Post Producer:
Stefan Sonnenfeld
Post Production:
Mork and Lys
Brand:
Apple

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Project Type