This billboard tells you not to look at it and stay home instead
Israeli outdoor media company Edri-8 is using its space for a public health message about coronavirus
Mar 19, 2020
How can outdoor media play any kind of role in the time of coronavirus? With people in countries around the world being told to stay at home in quarantine, outdoor campaigns suddenly seem redundant, but there's potentially a huge amount of outdoor real estate going to waste.
Israeli outdoor media company Edri-8, which owns several giant digital billboards, has come up with one way of using its property for a good purpose. It's using one of its digital billboards on a main Tel-Aviv highway to get the message across that anyone who sees it, shouldn't be there. Copy simply reads "You are not supposed to look at this billboard" together with the words "More isolation, less coronavirus."
M&C Saatchi Tel Aviv is responsible for the creative. In many ways, it's the outdoor equivalent of the well-known car stickers that tell drivers that if they can read them, they're driving too close.