A series of supicious-looking characters recite the children's rhyme "Eeeny, meeny, miny, mo" in sinister fashion following a murder, in this film for AXN, a Sony Pictures TV-owned cable channel in Argentina that's relaunching to specialize in thrillers and police dramas.
It's not clear which one committed the crime -- could it be the old lady peeking through the curtains, the young woman crying in the bathtub, or the geeky guy out in the woods? -- but the spot adds to the creepiness by having each character say just one word of the rhyme in order. AXN is also inviting viewers to guess who the killer is with a social media element.
The spot was directed by Marcelo Burgos and produced by ReboluciÃ³n for agency Del Campo Saatchi & Saatchi.