Who Could Be the Murderer in This Creepy Ad?
Film Promotes Relaunch of Argentina's AXN as a Crime Channel
Editor's Pick
A series of supicious-looking characters recite the children's rhyme "Eeeny, meeny, miny, mo" in sinister fashion following a murder, in this film for AXN, a Sony Pictures TV-owned cable channel in Argentina that's relaunching to specialize in thrillers and police dramas.
It's not clear which one committed the crime -- could it be the old lady peeking through the curtains, the young woman crying in the bathtub, or the geeky guy out in the woods? -- but the spot adds to the creepiness by having each character say just one word of the rhyme in order. AXN is also inviting viewers to guess who the killer is with a social media element.
The spot was directed by Marcelo Burgos and produced by Rebolución for agency Del Campo Saatchi & Saatchi.
Credits
- Date
- May 11, 2016
- Brand :
- AXN
- Client :
- AXN
- Agency :
- Del Campo Nazca Saatchi & Saatchi
- Executive Creative Director :
- Ariel Serkin
- Executive Creative Director :
- Juan Pablo Lufrano
- Executive Creative Director :
- Rafael Santamarina
- Creative Director :
- Agustn Suarez
- Creative Director :
- Sebastian Duccoli
- Copywriter :
- Leandro Ezquerra
- Art Director :
- Estafania Pecora
- Head of Art :
- Mariano Espagnol
- Senior Art Director :
- Fernando Lanuza
- Agency Chief Production :
- Adrian Aspani
- Agency Production :
- Consuelo Gimenez Uriburu
- Agency Production :
- Juan Manuel Cuervo
- Account :
- Manuela Sorzana
- Account :
- Sofia Pisani Agote
- Account :
- Rosario Pistarini
- Client :
- Ivana Steinberg
- Client :
- Luca Ceballos
- Client :
- Camila Scher
- Production Company :
- Rebolucion
- Director :
- Marcelo Burgos
- Executive Producer :
- Patricio Alvarez Casado
- Executive Producer :
- Ezequiel Ortiz
- Producer :
- Chino Fernandez
- Post Production Coordinator :
- Mariano Olivari
- Post Production :
- MYM
- Sound Director :
- Portaestudio
- Soundtrack :
- Electrohippie
Need a credit fix? Contact the Creativity Editors