Who Could Be the Murderer in This Creepy Ad?

Film Promotes Relaunch of Argentina's AXN as a Crime Channel

Published On
May 11, 2016

Editor's Pick

A series of supicious-looking characters recite the children's rhyme "Eeeny, meeny, miny, mo" in sinister fashion following a murder, in this film for AXN, a Sony Pictures TV-owned cable channel in Argentina that's relaunching to specialize in thrillers and police dramas.

It's not clear which one committed the crime -- could it be the old lady peeking through the curtains, the young woman crying in the bathtub, or the geeky guy out in the woods? -- but the spot adds to the creepiness by having each character say just one word of the rhyme in order. AXN is also inviting viewers to guess who the killer is with a social media element.

The spot was directed by Marcelo Burgos and produced by Rebolución for agency Del Campo Saatchi & Saatchi.


May 11, 2016
Brand :
Client :
Agency :
Del Campo Nazca Saatchi & Saatchi
Executive Creative Director :
Ariel Serkin
Executive Creative Director :
Juan Pablo Lufrano
Executive Creative Director :
Rafael Santamarina
Creative Director :
Agustn Suarez
Creative Director :
Sebastian Duccoli
Copywriter :
Leandro Ezquerra
Art Director :
Estafania Pecora
Head of Art :
Mariano Espagnol
Senior Art Director :
Fernando Lanuza
Agency Chief Production :
Adrian Aspani
Agency Production :
Consuelo Gimenez Uriburu
Agency Production :
Juan Manuel Cuervo
Account :
Manuela Sorzana
Account :
Sofia Pisani Agote
Account :
Rosario Pistarini
Client :
Ivana Steinberg
Client :
Luca Ceballos
Client :
Camila Scher
Production Company :
Director :
Marcelo Burgos
Executive Producer :
Patricio Alvarez Casado
Executive Producer :
Ezequiel Ortiz
Producer :
Chino Fernandez
Post Production Coordinator :
Mariano Olivari
Post Production :
Sound Director :
Soundtrack :

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