Hidden Cameras Capture Real-Life Reactions to Krispy Kreme in This Campaign

A Simple Campaign to Demonstrate the Power of a Brand

Published On
Nov 02, 2016

Editor's Pick

Sometimes, the power of a brand is such that all you need to sell it is to show how strongly people react to it. That's what Krispy Kreme has done in a new campaign by Baldwin&, revolving around a fairly simple idea. The agency put hidden cameras in boxes of Krispy Kreme and sent them into offices, elevators, a yoga class, a kids' ballet studio, a football tailgate party. a train, and more -- just to see how people respond. From raised eyebrows to full scale face-lighting-up smiles and one child's exclamation of "yes!" , it showcases in a very simple way how people tend to react to the brand. And that's all that's needed.


Nov 02, 2016
Brand :
Krispy Kreme
Client :
Krispy Kreme
Agency :
Creative Lead :
Jackie Woodward
Creative Lead :
Alison Holder
Creative Lead :
Martin Davidson
Creative Lead :
Stephanie Nelson
Creative Lead :
Kelley O'Brien
Executive Creative Director :
David Baldwin
Executive Creative Director :
Bob Ranew
Creative Director, Art Director :
Dino Valentini
Creative Director/ Copywriter :
Lisa Shimotakahara
Editor :
Lisa Olshanski
Agency Producer :
Liz Stovall
Director, Account Management :
Jerry Bodrie
Account Director :
Grace Tarrant
Media Director :
David Dykes
Digital Media Strategist :
Holly Sigler
Client Creative Director :
Stephanie Nelson
Client Creative Director :
Kelley O'Brien
Production Company and Post :
And Also
Director, Photography :
Harvey Robinson
Sound Company :
Engineer :
Gopal Swamy
Production Coordinator :
Olivia Griego Martin
Music :
Tumbleweed Wanderers
Music Artist :

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