Hidden Cameras Capture Real-Life Reactions to Krispy Kreme in This Campaign
A Simple Campaign to Demonstrate the Power of a Brand
By
Alexandra Jardine
Published On
Nov 02, 2016
Editor's Pick
Sometimes, the power of a brand is such that all you need to sell it is to show how strongly people react to it. That's what Krispy Kreme has done in a new campaign by Baldwin&, revolving around a fairly simple idea. The agency put hidden cameras in boxes of Krispy Kreme and sent them into offices, elevators, a yoga class, a kids' ballet studio, a football tailgate party. a train, and more -- just to see how people respond. From raised eyebrows to full scale face-lighting-up smiles and one child's exclamation of "yes!" , it showcases in a very simple way how people tend to react to the brand. And that's all that's needed.
Credits
- Date
- Nov 02, 2016
- Brand :
- Krispy Kreme
- Client :
- Krispy Kreme
- Agency :
- Baldwin&
- Creative Lead :
- Jackie Woodward
- Creative Lead :
- Alison Holder
- Creative Lead :
- Martin Davidson
- Creative Lead :
- Stephanie Nelson
- Creative Lead :
- Kelley O'Brien
- Executive Creative Director :
- David Baldwin
- Executive Creative Director :
- Bob Ranew
- Creative Director, Art Director :
- Dino Valentini
- Creative Director/ Copywriter :
- Lisa Shimotakahara
- Editor :
- Lisa Olshanski
- Agency Producer :
- Liz Stovall
- Director, Account Management :
- Jerry Bodrie
- Account Director :
- Grace Tarrant
- Media Director :
- David Dykes
- Digital Media Strategist :
- Holly Sigler
- Client Creative Director :
- Stephanie Nelson
- Client Creative Director :
- Kelley O'Brien
- Production Company and Post :
- And Also
- Director, Photography :
- Harvey Robinson
- Sound Company :
- Acoustech
- Engineer :
- Gopal Swamy
- Production Coordinator :
- Olivia Griego Martin
- Music :
- Tumbleweed Wanderers
- Music Artist :
- Needledrop
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Project Type