The Atlantic Explores Supercomputing in Fascinating Documentary for HPE

Six Minute Film Explains the Concept of Exascale Computing

Published On
Oct 13, 2017

Editor's Pick

Earlier this year, the U.S. Department of Energy tasked elite teams at six major computing companies with researching and developing an exascale supercomputer. Hewlett Packard Enterprise was one of those six, and now a fascinating mini-documentary by The Atlantic's marketing arm Re:think looks at its role.

"Eighteen Zeros" is a six-minute film that explains the concept of exascale computing, the next frontier of supercomputing. The film features interviews with six computing experts, detailing what an exascale computer is, how it is being built, and the implications once we are able to successfully build it. The title of the film refers to what "exa" really means: it refers to 10 to the 18th power, or, as one scientist puts it, "a billion, billion operations per second."

Using some cool graphics as well as live footage and the narrated via the edited interviews, it does a great job of explaining the importance of super-computing to the lay person--for example, how it could be used in cancer treatment and weather prediction. It's a nice example of informative and entertaining sponsored content that goes way beyond being an advertorial.


Oct 13, 2017
Brand :
The Atlantic/HPE
Client :
The Atlantic/HPE
Agency :
Digitas Studios
Agency :
Atlantic Re:think
Film Production :
Flies Collective

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