National Geographic is letting people shoot the breeze with an Albert Einstein chatbot in its latest promotion for drama series "Genius."

The chatbot is part of a campaign coinciding with the series launch on April 25 and the March for Science in Washington D.C. this weekend. It allow users to interact on Facebook messenger with the show's title character. In addition, people attending the March for Science will have access to a free, "Genius"-branded Wi-Fi network and use a branded recharging tent along the National Mall route for to rest, charge their phones and watch more footage from the series.

The campaign is one of a series of interesting promotions around the show, which have included a Twitter-enabled chalkboard at SXSW and a Super Bowl spot in which Einstein plays "Bad Romance" by Lady Gaga on the violin.