Andes : El Gran Escape

Family function 911.

Published On
Feb 13, 2012

Editor's Pick

Del Campo Nazca Saatchi & Saatchi pulls off another spectacular stunt for beer brand Andes. Over a period of two months the agency rescued beer drinkers from annoying family functions and whisked them away to a more happy place, where they could enjoy drinking Andes with the company of their choice. On the Andes Facebook page, they asked people to sign up to be rescued from various events, inputting time, date and location and the type of heroes to come to their rescue, from firefighters to a Hazmat team. They brought cameras, of course, to document the rescues and turn them into this film, just waiting to go viral. Check out the English version here.

Previous stunts for the brand include Friend Recovery, a robot avatar that allowed you to virtually share a brew with your buddies and the Teletransporter, which helped you disguise your pub-going activities from your better half.