Dead Man Down : Elevator Murder Experiment

Another day, another stunt. An elevator is the scene for a staged murder-in-progress in the latest from agency Thinkmodo, a filmed stunt for upcoming Niels Arden Oplev thriller movie Dead Man Down. A bunch of unsuspecting (or so we are led to believe) people waiting for the elevator doors to open see a man strangling another inside the elevator. What will they do? While a bunch get scared and run away, a few brave souls try to stop what's happening. The stunt was filmed in New York City, a good choice, since people are less likely to be armed.

Just last week, the agency also staged a stunt for "The Last Exorcism 2" in a hair salon, where patrons saw a freaky image in the mirrors in front of them. We also recently saw Nivea in Germany get people really, really stressed out in the airport lounge to promote its newest line of StressProtect deodorants.