Geico Knows You're Tired of Pre-Rolls, so These Are Different
The Martin Agency Creates Clever, Self-Aware Ads
Feb 27, 2015
So many of us can't wait to "skip this ad" to get to the videos we wanted to see in the first place. Geico and The Martin Agency get that. They're tapping into that insight for "Unskippable," the insurance brand's latest digital campaign that's looking to sabotage the boring side of pre-roll.
The video ads "end" and the actors in them freeze even before viewers' patience gets a chance to wear thin. A self-assured voiceover then points out that "you can't skip this ad, because it's already over." Is it really, though?
In this funny one, called "Elevator," a new face forces its way into a finished scene. Check out these cleanup, barbecue and family dinner scenes for a few extra chuckles. Park Pictures directing duo Terri Timely brings an artful approach to the comedy.