As anyone who has had a few too many at their local pub knows, drinking can be a contact sport. Ever tried walking home after a few shots of whiskey chased by some beer? The result might look a little something like the first ad of Diageo's new "Think How You Drink" online campaign debuting in Western Europe, which seeks to inject a little fun in responsibility messaging.
The ads use "hidden camera footage" to show the dumb things people do when they're drunk -- although the shots are of actors re-enacting "drunken walks." Read more about it in behind the work.