Tortrix: Embassy of the 18th Zone

Companies in Guatemala do not employ people from the 18th zone of Guatemala City because they assume residents could have ties to the gangs that dominate the area. This campaign shows Tortrix's corporate responsibility.

Published On
May 20, 2014

Description

Companies in Guatemala do not employ people from the 18th zone of Guatemala City because they assume residents could have ties to the gangs that dominate the area. This campaign shows Tortrix's corporate responsibility.

Credits

Date
May 20, 2014
Brand:
Tortrix
Client:
Tortrix
Agency:
BBDO-Guatemala
Chief Creative Officer:
Diego Lanzi
Creative Director:
Rodrigo Costas
Art Director:
Rodrigo Ponce
Art Director:
Adolfo Lazo
Account Director:
Daphne Jager
Account Executive:
Lourdes Garavito

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Project Type