This Kiwi beer brand is letting friends reconnect in a 'tiny pub' just for two during social distancing

Emerson's is taking the pop-up location around New Zealand in campaign via DDB

Published On
Jul 07, 2020

Editor's Pick

After weeks of lockdown, there are many who are looking forward to having a beer in a pub or bar again. But, with social distancing rules still ongoing in many countries, the pub isn't quite what it used to be. (In the U.K., for example, where pubs open this weekend, every customer will have to register their details and they'll only be able to drink with the person they came with.)

Nevertheless, New Zealand beer brand Emerson's has found a way to embrace the new circumstances, with a campaign via DDB New Zealand that allows two friends at a time to reconnect in a special pop-up pub. The so-called "Tiny Pub" can host a party of two and comes with a tiny dartboard, piano, one bartender and a one item menu. It has been touring the whole country for the past week with bookable time slots of 27 minutes for each duo -- and 48 hours after its launch, all the slots were already booked out. 

“Kiwis have realised just how much they’ve missed the simple pleasure of catching up with a friend for a beer,” said Dave Pearce, General Manager, Craft-Lion, in a statement. “We have been craving the joy of uninterrupted face-to-face conversation, it’s uncomplicated and it builds an unhurried environment to properly enjoy a pint of Emerson’s – we wanted to capture that familiar feeling for Kiwis, through Tiny Pub.”

The campaign is supported by a two and a half minute film, seen here, which shows two friends catching up at the pub on a remote beach, as well as shorter ads, social media, Out-of-Home ads and PR. 

 

Credits

Date
Jul 07, 2020
Client :
Emerson's
Agency :
DDB-New Zealand
General Manager Craft :
Dave Pearce
Insight’s and Innovation Director :
Scott Wright
Brand Manager Craft Beer :
Alison Futcher
Sales and Marketing Manager Emerson’s :
Greg Menzies
Regional Chief Creative Officer Australia & New Zealand :
Damon Stapleton
Executive Creative Director :
Gary Steele
Creative Director :
Rory McKechnie
Art Director :
Zac Lancaster
Group Account Director :
Jennifer Travers
Senior Account Manager :
Michael Doolan
Business Co-Coordinator :
Maddie Page
Planning Director :
Lucinda Sherborne
Senior Planner :
Jack Murphy
Agency Producer :
Amanda Summersby
Head of Design :
Jason Vertongen
Digital Designer :
Ashley Cook
Digital Designer :
Matthew Jones
Head of Technology :
Simon Betton
Front End Developer :
Paul Hutcheon
Editor :
Mike McMillian
Head of Digital Delivery :
Johannes Gertz
Illustrator :
Blair Sayer
PR :
Mango Communications
Experiential Director :
Brianna Elder
Senior Experiential Producer :
Sonja Motus
PR Account Director :
Patricia Grieg
PR Senior Account Executive :
Hannah Pearce
Production Company :
Revolver
Production Company :
Will O’Rourke
Director :
The Glue Society
Artist/Director :
Pete Baker
Managing Director/EP :
Michael Ritchie
EP :
Pip Smart
EP/Producer :
Jasmin Helliar
Producer :
Isabella Vitelli
Producer :
Kate Moses

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