This Kiwi beer brand is letting friends reconnect in a 'tiny pub' just for two during social distancing
Emerson's is taking the pop-up location around New Zealand in campaign via DDB
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After weeks of lockdown, there are many who are looking forward to having a beer in a pub or bar again. But, with social distancing rules still ongoing in many countries, the pub isn't quite what it used to be. (In the U.K., for example, where pubs open this weekend, every customer will have to register their details and they'll only be able to drink with the person they came with.)
Nevertheless, New Zealand beer brand Emerson's has found a way to embrace the new circumstances, with a campaign via DDB New Zealand that allows two friends at a time to reconnect in a special pop-up pub. The so-called "Tiny Pub" can host a party of two and comes with a tiny dartboard, piano, one bartender and a one item menu. It has been touring the whole country for the past week with bookable time slots of 27 minutes for each duo -- and 48 hours after its launch, all the slots were already booked out.
“Kiwis have realised just how much they’ve missed the simple pleasure of catching up with a friend for a beer,” said Dave Pearce, General Manager, Craft-Lion, in a statement. “We have been craving the joy of uninterrupted face-to-face conversation, it’s uncomplicated and it builds an unhurried environment to properly enjoy a pint of Emerson’s – we wanted to capture that familiar feeling for Kiwis, through Tiny Pub.”
The campaign is supported by a two and a half minute film, seen here, which shows two friends catching up at the pub on a remote beach, as well as shorter ads, social media, Out-of-Home ads and PR.
Credits
- Date
- Jul 07, 2020
- Client :
- Emerson's
- Agency :
- DDB-New Zealand
- General Manager Craft :
- Dave Pearce
- Insight’s and Innovation Director :
- Scott Wright
- Brand Manager Craft Beer :
- Alison Futcher
- Sales and Marketing Manager Emerson’s :
- Greg Menzies
- Regional Chief Creative Officer Australia & New Zealand :
- Damon Stapleton
- Executive Creative Director :
- Gary Steele
- Creative Director :
- Rory McKechnie
- Art Director :
- Zac Lancaster
- Group Account Director :
- Jennifer Travers
- Senior Account Manager :
- Michael Doolan
- Business Co-Coordinator :
- Maddie Page
- Planning Director :
- Lucinda Sherborne
- Senior Planner :
- Jack Murphy
- Agency Producer :
- Amanda Summersby
- Head of Design :
- Jason Vertongen
- Digital Designer :
- Ashley Cook
- Digital Designer :
- Matthew Jones
- Head of Technology :
- Simon Betton
- Front End Developer :
- Paul Hutcheon
- Editor :
- Mike McMillian
- Head of Digital Delivery :
- Johannes Gertz
- Illustrator :
- Blair Sayer
- PR :
- Mango Communications
- Experiential Director :
- Brianna Elder
- Senior Experiential Producer :
- Sonja Motus
- PR Account Director :
- Patricia Grieg
- PR Senior Account Executive :
- Hannah Pearce
- Production Company :
- Revolver
- Production Company :
- Will O’Rourke
- Director :
- The Glue Society
- Artist/Director :
- Pete Baker
- Managing Director/EP :
- Michael Ritchie
- EP :
- Pip Smart
- EP/Producer :
- Jasmin Helliar
- Producer :
- Isabella Vitelli
- Producer :
- Kate Moses
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