HP : Employee Launch Film

HP does not stand for "Have a Printer."

Published On
Mar 10, 2010

Editor's Pick

HP does not just stand for "Have a Printer." That's the point that 72andSunny and the tech company are making in this new brand campaign starring actor/comedian Rhys Darby of Flight of the Conchords and directed by Simon McQuoid of Imperial Woodpecker.

The "Let's Do Amazing" campaign features spots, blogger-targetted films and a new employee-directed short, all designed to shed light on the company's broader base of tech-focused offerings outside of just printers. "The brand hadn't kept pace with the company and that's the problem HP wanted to fix," explains 72andSunny CD John Boiler. Rhys Darby acts as a foil throughout the campaign, interviewing various HP patrons in his trademark awkward manner. "What we didn't want to do was have a spokesman," says Boiler.


Mar 11, 2010
Artist :
Nick Piper
Artist :
Shauna Prescott
Executive Producer :
Sandy Beladino
Artist :
Pete Mayor
Visual Effects :
Vendetta Post
Colorist :
Stefan Sonnenfeld
Telecine :
Mixer :
Joel Waters
Mixer :
Rohan Young
Mix :
Lime Studios
Assistant Editor :
Joanna Manning
Assistant Editor :
Ben McCambridge
Editor :
Heidi Black
Editor :
Dan Oberle
Editor :
Kevin Zimmerman
Editor :
David Brixton
Editorial Company :
The Whitehouse Post
Director, Photography :
Mandy Walker
Producer :
Anita Wetterstedt
Executive Producer :
Doug Halbert
Director :
Simon McQuoid
Production Company :
Imperial Woodpecker
Interactive Producer :
Jessica Rudzewicz
Director, Film Production :
Sam Baerwald
Director, Brand Development :
Alex Schneider
Business Affairs Director :
Jessica Reznick
Senior Producer :
Jay Howard
Director, Interactive Production :
Rebekah Jefferis
Brand Manager :
Judson Whigham
Designer :
Jeff Beberman
Copywriter :
Jed Alger
Creative Director :
Bryan Rowles
Creative Director :
John Boiler
Creative Director :
Glenn Cole
Agency :
Brand :
Client :
Executive Producer :
Sue Dawson

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