Assignment:

To point out the staggering rise of gun violence in Toronto, a provocative, attention-grabbing statement had to be made.

Approach:

An outdoor execution made of transparent plexiglass was transported to key locations across the city where passersby could see the beautiful skyline being swallowed up by spent bullet casings.

Results:

The execution caught local and national attention, was featured on a live broadcast and helped kickstart a spike in signatures to ban handguns and military assault weapons in Canada.