FedEx : Enchanted

Magical.

Published On
Dec 01, 2011

Editor's Pick

FedEx touts its low emission vehicles and sustainability efforts with a nicely produced spot out of BBDO NY and Smuggler/Psyop. Set in an enchanted forest with a deep-voiced narrator, the spot tells the story of how a shipping giant befriended a forest. Forest backplates were created with live-action with lighting drawn from that, and then integrated with animation.

Credits

Date
Dec 02, 2011
Brand :
FedEx
Client :
FedEx
Agency :
BBDO-New York
Chief Creative Officer :
David Lubars
Executive Creative Director/Production :
Greg Hahn
Executive Creative Director/Production :
Mike Smith
Executive Agency Producer :
Amy Wertheimer
Executive Agency Producer :
Diane Hill
Senior Creative Director/Art Director :
Nick Klinkert
Senior Creative Director/Copywriter :
Tom Kraemer
Creative Director/ Copywriter :
Chris Beresford-Hill
Music Executive Producer :
Rani Vaz
Production Company :
Smuggler/Psyop
Director, Photography :
Fredrick Elmes
Line Producer :
Donald Taylor
Senior Producer :
Crystal Campbell
Music House :
Human
Audio Mix :
Sound Lounge
Mixer :
Tom Jucarone
Editor :
Cass Vanini
Edit House/Visual Effects :
Psyop
Flame Artist :
Nick Tanner
Director :
Psyop
Director :
Marco Spier
Director :
Marie Hyon

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Project Type