Maxim : Endangered Man

Under assault from laddie-wise competitors, Maxim, with the aid of Crispin Porter + Bogusky, has retrenched. Metrosexuality is out and some kind of Axe-boy equivalent of the Miller High Life man's man ethos is in. In a multimedia c

Published On
Jan 20, 2005

Editor's Pick

Under assault from laddie-wise competitors, Maxim, with the aid of Crispin Porter + Bogusky, has retrenched. Metrosexuality is out and some kind of Axe-boy equivalent of the Miller High Life man's man ethos is in. In a multimedia consumer/trade offensive, CP+B has launched wildpostings, go cards, brochures aimed at ad agencies, a petition filed with the U.S. Fish and Wildlife service

Credits

Date
Jan 20, 2005
Client :
Maxim
Executive Creative Director :
Alex Bogusky
Associate Creative Director, Art Director :
Alex Burnard
Associate Creative Director, Copywriter :
Dave Schiff
Art Director :
Mike Del Marmol
Copywriter :
Geordie Stephens
Photographer :
Sebastian Gray
Print Producer :
Cindy Perez
Art Producer :
Sheri Radel
Illustrator :
Bob Hynes
Illustrator :
Joel Levirne
Illustrator :
Mike Del Marmol
Agency :
Crispin Porter Bogusky
Brand :
Maxim

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Project Type