Maxim : Endangered Man
Under assault from laddie-wise competitors, Maxim, with the aid of Crispin Porter + Bogusky, has retrenched. Metrosexuality is out and some kind of Axe-boy equivalent of the Miller High Life man's man ethos is in. In a multimedia c
Published On
Jan 20, 2005
Editor's Pick
Under assault from laddie-wise competitors, Maxim, with the aid of Crispin Porter + Bogusky, has retrenched. Metrosexuality is out and some kind of Axe-boy equivalent of the Miller High Life man's man ethos is in. In a multimedia consumer/trade offensive, CP+B has launched wildpostings, go cards, brochures aimed at ad agencies, a petition filed with the U.S. Fish and Wildlife service
Credits
- Date
- Jan 20, 2005
- Client :
- Maxim
- Executive Creative Director :
- Alex Bogusky
- Associate Creative Director, Art Director :
- Alex Burnard
- Associate Creative Director, Copywriter :
- Dave Schiff
- Art Director :
- Mike Del Marmol
- Copywriter :
- Geordie Stephens
- Photographer :
- Sebastian Gray
- Print Producer :
- Cindy Perez
- Art Producer :
- Sheri Radel
- Illustrator :
- Bob Hynes
- Illustrator :
- Joel Levirne
- Illustrator :
- Mike Del Marmol
- Agency :
- Crispin Porter Bogusky
- Brand :
- Maxim
Need a credit fix? Contact the Creativity Editors
Project Type
