Blake Griffin Says He Loves Foot Locker. But How Do We Know He's Telling the Truth?
Spot out of BBDO N.Y. Features Chris Paul Getting to the Bottom of Things
Editor's Pick
Foot Locker pokes fun at Blake Griffin's never ending endorsements (Subway, Kia, AT&T, Vizio and counting) in a new spot out of BBDO New York's "Approved" campaign. Directed by Jim Jenkins out of O Positive, the spot features Mr. Griffin saying how much he loves, among other things, his Jordan gear Foot Locker. But how do you know he actually means it? Thankfully, Chris Paul is there to figure it out. (As an aside, Mr. Paul is no stranger to endorsement deals: We've seen him in spots for Powerade, State Farm and Nike.)
An accompanying spot features Victor Cruz and a "buddy," a little kid who's thrilled to be starring in a Foot Locker Kids commercial. But unfortunately, he only gets 30 seconds of fun, albeit '80s montage-style fun.
The campaign has been on a roll recently, featuring other hilarious performances from celebs like Shaquille O'Neal, rapper Tyga, James Harden, and Carmelo Anthony.
Credits
- Date
- Aug 07, 2013
- Brand :
- Foot Locker
- Client :
- Foot Locker
- Agency :
- BBDO-New York
- Director :
- Jim Jenkins
- Production Company :
- O Positive
- Chief Creative Officer :
- David Lubars
- Senior Creative Director :
- Chris Beresford-Hill
- Senior Creative Director :
- Dan Lucey
- Associate Creative Director, Copywriter :
- Jessica Coulter
- Associate Creative Director, Art Director :
- Matt Sorrell
- Executive Producer :
- Anthony Curti
- Music Executive Producer :
- Melissa Chester
- Production Company :
- O Positive
- Director :
- Jim Jenkins
- Executive Producer :
- Ralph Laucella
- Executive Producer/Line Producer :
- Marc Grill
- Director, Photography :
- Jeff Cutter
- Editorial :
- Mackenzie Cutler
- Editor :
- Ian MacKenzie
- Assistant Editor :
- Nick Divers
- Executive Producer :
- Sasha Hirshfeld
- Sound Design :
- Sam Shaffer
- Sound Director :
- Sound Lounge
- Sound Mixer :
- Tom Jucarone
- Visual Effects/Conform :
- Schmigital
- Smoke Artist :
- Jimmy Hayhow
- Color :
- CO3
- Colorist :
- Tim Masick
- Graphics :
- Hornet
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