Blake Griffin Says He Loves Foot Locker. But How Do We Know He's Telling the Truth?
Spot out of BBDO N.Y. Features Chris Paul Getting to the Bottom of Things
Aug 07, 2013
Foot Locker pokes fun at Blake Griffin's never ending endorsements (Subway, Kia, AT&T, Vizio and counting) in a new spot out of BBDO New York's "Approved" campaign. Directed by Jim Jenkins out of O Positive, the spot features Mr. Griffin saying how much he loves, among other things, his Jordan gear Foot Locker. But how do you know he actually means it? Thankfully, Chris Paul is there to figure it out. (As an aside, Mr. Paul is no stranger to endorsement deals: We've seen him in spots for Powerade, State Farm and Nike.)
An accompanying spot features Victor Cruz and a "buddy," a little kid who's thrilled to be starring in a Foot Locker Kids commercial. But unfortunately, he only gets 30 seconds of fun, albeit '80s montage-style fun.