Shell : Energy Mix

A tale of three consumers.

Published On
Nov 18, 2012

Editor's Pick

Shell has launched a digital campaign via JWT to encourage consumers to think about the role and importance of energy in their day-to-day lives. An interactive film, sitting on, YouTube and Facebook, tells the story of three consumers - an eight-year old girl from the USA, a restaurateur in China and a stadium manager in Brazil - and their relationships with energy. Viewers can interact with the film in real time to find out more about each character; JWT worked with Interlude on the real time interaction.