Inspiration doesn’t necessarily need to whither away simply because the majority of jobs are on lock down during this worrying pandemic. Media and marketing services company ENGINE came up with a novel take on “Take Your Kids to Work Day” during the coronavirus: “ZOOM Your Kids to Work Day.”
As a global company with headquarters in New York and 16 locations across North America, the UK, Europe, and Asia-Pacific, ENGINE already knew its way around a ZOOM room. So, on April 23, the company hosted a variety of fun and educational activities for employees’ progeny using ZOOM’s cloud-based, peer-to-peer videoconferencing platform and software. Some—such as creative, insights and programmatic/tech sessions—linked directly to services ENGINE provides to clients and were taught by agency talent. Other classes on the agenda: a ballet/stretch class, “You’re the Expert,” a focus group conducted by the agency’s Cassandra insights team to explore how cool kids are spending time during the COVID crisis, and “Programming the ENGINE,” a coding class for kids presented by the EMX division.
“I loved the “Zoom Your Kids to Work Day” initiative (and so did my boys!). This was a clear demonstration of our values in action - Brave, Connected, and Original. We received amazing feedback from both parents and kids who participated. Most importantly, I feel that it brought all of our offices together for the day, engendering a real sense of community. I am excited for us to do this again next year – in person and via Zoom,” said Kasha Cacy, Global CEO, ENGINE.