See a Dazzling Deconstruction of a Nike Sneaker

Spot by Charlex Peels Back Each Layer of Air Zoom Elite 8 Shoe

Published On
Jul 16, 2015

Editor's Pick

Nike rips a shoe apart, deconstructing it back to the bare bones to show you what it's made of in this film for its Air Zoom Elite 8 running shoe. The brand worked with New York studio Charlex on the stunning VFX, which peel back each of the sneaker's layers to show us the animated inside, thread by thread, and the little "engine" that is at its beating heart. The director was Ryan Dunn.


Jul 16, 2015
Brand :
Client :
Director :
Ryan Dunn
Creative Director :
Danil Krivoruchko
Creative Director :
Matt Wilson
Executive Producer :
Corey Budro
Editor :
John Zawisha
Editor :
Mike Mendizibal
Storyboard Artist :
Armand Serrano
CG Supervisor :
James Fisher
CG Lead :
Entae Kim
Lead Animator :
Tony Tabtong
Lead Modeler :
Hung Ma
Modeler :
Chin Lee
Lead Rigger :
Steve Mann
Lead Effects Artist :
Alexey Cheprakov
Lead Lighter :
Frank Grecco
Lighting Technical Director :
Yun Cho
Lighting Technical Director :
Will Atkin
Lighting Technical Director :
Eric Schnell
Lighting Technical Director :
Soo Hee Han
Pipeline TD :
Paul Sultan
2D Designer/Animator :
Dorian West
Reference Photographer :
Noah Fowler
Sound Design :
The Lodge
Sound Designer :
Jeff Hinton
Sound Creative Director :
Colin Thibadeau
Production Company :

Need a credit fix? Contact the Creativity Editors

Project Type