See a Dazzling Deconstruction of a Nike Sneaker

Spot by Charlex Peels Back Each Layer of Air Zoom Elite 8 Shoe

Alexandra Jardine

Published On

Jul 16, 2015

Editor's Pick

Nike rips a shoe apart, deconstructing it back to the bare bones to show you what it's made of in this film for its Air Zoom Elite 8 running shoe. The brand worked with New York studio Charlex on the stunning VFX, which peel back each of the sneaker's layers to show us the animated inside, thread by thread, and the little "engine" that is at its beating heart. The director was Ryan Dunn.

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Credits

Date: Jul 16, 2015

Brand :: Nike

Client :: Nike

Director :: Ryan Dunn

Creative Director :: Danil Krivoruchko

Creative Director :: Matt Wilson

Executive Producer :: Corey Budro

Editor :: John Zawisha

Editor :: Mike Mendizibal

Storyboard Artist :: Armand Serrano

CG Supervisor :: James Fisher

CG Lead :: Entae Kim

Lead Animator :: Tony Tabtong

Lead Modeler :: Hung Ma

Modeler :: Chin Lee

Lead Rigger :: Steve Mann

Lead Effects Artist :: Alexey Cheprakov

Lead Lighter :: Frank Grecco

Lighting Technical Director :: Yun Cho

Lighting Technical Director :: Will Atkin

Lighting Technical Director :: Eric Schnell

Lighting Technical Director :: Soo Hee Han

Pipeline TD :: Paul Sultan

2D Designer/Animator :: Dorian West

Reference Photographer :: Noah Fowler

Sound Design :: The Lodge

Sound Designer :: Jeff Hinton

Sound Creative Director :: Colin Thibadeau

Production Company :: Charlex

Need a credit fix? Contact the Creativity Editors

Industry

Airlines and Aviation

Sports

Project Type

Video