Watch This Insane Faux Infomercial Starring Jeff Goldblum (Then Buy a $15 Light Bulb)
BBDO New York Teams Up With Tim Heidecker and Eric Wareheim to Promote GE Link Product Benefits
Published On
Sep 30, 2014
Editor's Pick
Brace yourself for "Enhance Your Lighting," a dryly hilarious faux infomercial starring Terry Quattro, "Famous Person" -- actually Jeff Goldblum -- who reveals the secret of his success: "Really great lighting." A little over two minutes long, the video makes a clear case for why you should spend $14.97 for a GE Link connected LED light bulb: "For an embarrassingly small amount of money," Quattro/Goldblum explains, "you can kiss your horribly-lit, non-successful life goodbye."
BBDO New York teamed up with Tim Heidecker and Eric Wareheim (Tim & Eric of Adult Swim) for the spot, which includes cameo appearances by an "unremarkable nobody" and her "unfamous, non-celebrity husband."
Credits
- Date
- Sep 30, 2014
- Brand :
- General Electric
- Client :
- General Electric
- Agency :
- BBDO-New York
- Worldwide Chief Creative Officer :
- David Lubars
- Chief Creative Officer :
- Greg Hahn
- Executive Creative Director :
- Michael Aimette
- Associate Creative Director, Art Director :
- Anne Lac
- Associate Creative Director, Copywriter :
- Judd Counsell
- Group Executive Producer :
- Anthony Nelson
- Senior Integrated Content Producer :
- Darbi Fretwell
- Music Producer :
- Rani Vaz
- Worldwide Senior Director :
- Brandon Fowler
- Senior Creative Director :
- Peter McCallum
- Production Company :
- PRETTYBIRD
- Director :
- Tim and Eric
- Director, Photography :
- Andrew Wheeler
- Line Producer :
- Hillary Calhoun
- Post Production Company :
- PRETTYBIRD
- Editor :
- Kyle Brown
- Assistant Editor :
- Joe Carugati
- Executive Producer :
- Kerstin Emhoff
- Producer :
- Karl Reid
- Visual Effects and Animation :
- Makana Sylva
- Additional Visual Effects :
- Skulley FX
- Music and Sound Design :
- Beacon Street Studios
- Mix House :
- Heard City
- Mixer :
- Cory Melious
- Graphic Designer :
- Anthony Madlangbayan
- Telecine :
- Company 3
- Colorist :
- Tom Poole
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Industry
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