These curious signposts direct tourists away from Paris landmarks and into the suburbs
Project by BETC encourages people to discover a 'Greater Paris'
Jul 11, 2019
A host of new, black and gold tourist signs have appeared in Paris this summer, but they won't direct you to the Eiffel Tower or Arc de Triomphe. Instead, they're encouraging visitors to explore lesser-known sites in the Paris suburbs—such as museums, concert halls and parks that people may not have heard of.
The signs are placed at Paris landmarks that have something in common with the less well-known attraction. For example, a sign to the little-known Parc de Sceaux is placed at the Jardin de Luxembourg, while a sign at the Musee d'Orsay will direct people to discover "Van Gogh's landscapes in real life" at the suburb of Auvers-sur-Oise. The signs also contain information such as the nearest metro station to the attractions and the time it will take to get there.
Agency BETC devised the project on behalf of Magasins Généraux (the warehouse building in which the agency is situated) and the Enlarge Your Paris project. It was among the 12 winners of “Faire Paris,” an accelerator of innovative architectural and urban projects initiated by the Pavillon de l'Arsenal and the City of Paris. The signs will be up until October.