Art Center College of Design : Enroll Today For Tomorrow

Never mind a piddling sponsored game on a cellphone; in 2054, lucky Art Center students will learn to "infect consumers with highly contagious skin rashes in the form of logos," to quote from one of the ads in this new print and poster camp

Published On
Mar 21, 2006

Editor's Pick

Never mind a piddling sponsored game on a cellphone; in 2054, lucky Art Center students will learn to "infect consumers with highly contagious skin rashes in the form of logos," to quote from one of the ads in this new print and poster campaign, from 86 the Onions, on behalf of Art Center College of Design's advertising department. Yes, brand mines, message-forming trained flying insects and weather-based branding like VideoRain and AudioWind are just a few of the future-shock ad techniques, as the agency, "through the use of hyperbole, predicts marketing and advertising methods that new students will be able to learn in futuristic campus facilities"