Altoids : Entertainment Extravaganza
When it came to revamping the website of the company famous for its curiously strong mints, only a curiously strong redesign would do. Luckily, Altoids' longtime interactive agency WDDG came through with flying colors by creating the Altoids
Published On
Apr 19, 2006

Editor's Pick
When it came to revamping the website of the company famous for its curiously strong mints, only a curiously strong redesign would do. Luckily, Altoids' longtime interactive agency WDDG came through with flying colors by creating the Altoids Entertainment Extravaganzaan online experience heavy with embedded Flash video and boasting a healthy dose of musical sing-and-dance, carnival oddities and assorted wonderful weirdness. "From the start, we wanted to do something musical in nature," says James Baker, executive creative director of WDDG. "Our early inspirations were Vaudeville, Miele, Gilbert & Sullivan, early sideshows and the circus. We were also inspired by the Altoids 'Traveling Curiosities' TV spots. From those inspirations, we developed the concept of a traveling sideshow to spread the Altoids message. We really felt that this concept could breed an infinite number of creative and curious possibilities."
Credits
- Date
- Apr 19, 2006
- Sound Engineer :
- limeBeat limeBeat
- 3D Production :
- Liquid Development
- Client :
- Altoids
- Executive Creative Director :
- James Baker
- Creative Director :
- George Ernst
- Creative Director :
- Christian Hosford
- Art Director :
- George Ernst
- Executive Programmer :
- Constantin Koumouzelis
- Programmer :
- Ricky Bacon
- Programmer :
- Mario Gonzalez
- Programmer :
- Dong Lee
- Copywriter :
- Christian Hosford
- Copywriter :
- Jason Sullivan
- Director :
- Chung Lee
- Agency :
- WDDG
- Brand :
- Altoids
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Project Type