Nike Basketball : Epic
Nike's most-tweeted.
Published On
Jun 12, 2011
Editor's Pick
Nike added some social media spice to the NBA playoffs with a Twitter ranking tool on its Nike Basketball website measuring the topical currency of players.
Using a data visualization tool called Epic, it measures the number of tweets per hour about a player or a team, placing the players/teams with the most tweets at the top of the rankings. There's also a link for 'kicks' that shows which shoes players were wearing during the games, with the option to 'like' via Facebook or click through to some of the sneakers to buy them.
Credits
- Date
- Jun 13, 2011
- Client :
- Nike
- Brand :
- Nike Basketball
- Agency :
- R/GA
- Creative Director :
- Sammi Needham
- Interaction Design Director :
- Xavier Gallego
- Art Director :
- Kenji Shimomura
- Visual Designer :
- Lucas Hearl
- Copywriter :
- Brad Soulas
- Creative Director, Interaction Design :
- Tim Allen
- Associate Creative Director :
- Jason Hoff
- Associate Creative Director :
- Colin Kim
- Visual Designer :
- Seth Cheeks
- Interaction Design :
- Saeah Oh
- Technical Director :
- Vincent Dibartolo
- Open Standards Developer :
- Brad Carter
- Open Standards Developer :
- Pablo Muratore
- Senior Producer :
- John Mullin
- Group Director, Production :
- Jason Jercinovic
- Vice President, Managing Director, Production :
- Sean Lyons
- Producer :
- Nigel Goodman
- Quality Assurance :
- Jane Yang
- Quality Assurance :
- Nauman Hafiz
- Quality Assurance :
- Adam Cantwell
- Analytics Lead :
- Charlotte Goodrich
- Analytics Lead :
- Will Sandwick
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