A new year begins and the "workout more" vow makes its annual comeback. As gym membership mania commences, Equinox and Wieden & Kennedy New York have released the newest additions to the "Equinox Made Me Do It" campaign that premiered last January.
This time, the agency enlisted British fashion photographer Rankin to present gym-goers from all walks of life -- a clearly motivated mom and dad duo, a pig wrangler, and a pearled Park Avenue princess, to name a few. The ads will run in print, digital and out-of-home in addition to the web video. The stills and video vignettes will also be promoted on social platforms with the hashtag #equinoxmademedoit