Equinox Gets Audacious in Ads From W&K

New York Office Taps Photographer Rankin for Bold 'Sporty' Shots

Published On
Jan 05, 2015

Editor's Pick

A new year begins and the "work out more" vow makes its annual comeback. As gym membership mania commences, Equinox and Wieden & Kennedy New York have released additions to the "Equinox Made Me Do It" campaign that premiered last January.

This time, the agency enlisted British fashion photographer Rankin to showcase gym-goers who have dared to "be bolder" with their lives. A series of vignettes and print ads feature folks from all walks of life who have clearly broken out of their comfort zones -- an unlikely mom-and-dad duo, a pig wrangler, and a pearled Park Avenue "princess."

The ads will run online with print, digital and out-of-home work. The stills and video vignettes will also be promoted on social platforms with the hashtag #equinoxmademedoit.

Credits

Date
Jan 05, 2015
Brand :
Equinox
Client :
Equinox
Agency :
Wieden & Kennedy - New York
Executive Creative Director :
Susan Hoffman
Executive Creative Director :
David Kolbusz
Creative Director :
Stuart Jennings
Copywriter :
Julia Neumann
Art Director :
Mathieu Zarbatany
Head of Content Production :
Nick Setounski
Producer :
Luiza Naritomi
Producer :
Lisa Delonay
Director, Art Production :
Deb Rosen
Brand Strategist :
Kelly Wright
Interactive Strategist :
Matt Simpson
Social Art Director :
Blair Warren
Social Copywriter :
Mike Vitiello
Social Editor :
Rocio Urena
Project Manager :
Kelly Kraft
Project Manager :
Ava Rant
Broadcast Traffic :
Rylee Millerd
Broadcast Traffic :
Sonia Bisono
Business Affairs :
Sara Jagielski
Business Affairs :
Quentin Perry
Business Affairs :
Keri Rommel
Production Company :
Rankin Photography
Director :
Rankin
Executive Producer :
Elin Tiberg
Line Producer :
Harriet Lyle
Director, Photography :
Ed Gibbs
Editorial Company :
Rock Paper Scissors
Editor :
Carlos Arias
Post Producer :
Lisa Barnable
Post Executive Producer :
Eve Kornblum
Editorial Assistant :
Liz Bilinsky
Visual Effects Company :
Rock Paper Scissors
Visual Effects/Lead Flame Artist :
Edward Reina
Visual Effects Flame Artist :
Edward Reina
Producer :
Meredith Nazzaro
Producer :
Jen Milano
Telecine Company :
Company 3
Colorist :
Tom Poole
Mix Company :
Heard City
Mixer :
Philip Loeb
Music Supervision :
Travis + Maude

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Project Type