Beware the Grim Llama, Harbinger of Electrical Doom

Australian Energy Firm Uses Weirdly Memorable Ads to Warn of Danger

Published On
Sep 11, 2014

Editor's Pick

Warning people not to do dangerous things is a difficult task in ads, and it pays to be original (as McCann Melbourne and its multiple award-winning Dumb Ways to Die can attest).

Here comes another totally original effort out of Australia: Instead of the Grim Reaper, how about the Grim Llama? In this set of ads from Ergon Energy, airing regionally in Queensland starting this weekend, the Grim Llama appears, horror-movie style, at moments of danger -- like when you're doing electrical DIY (above) or trimming trees near power lines, or when you're near a fallen power line or escaped current.

So why a llama? In a statement by agency Clemenger BBDO Brisbane, creative director Marianne Harvey explains that llamas are "natural sentinels. ... They're used by sheep farmers to warn flocks of danger. Plus, those big, black eyes stare directly into your soul. How could you forget a look like that?"

Whether you think llamas are scary or not, these ads are utterly memorable -- and made us laugh, too.

Credits

Date
Sep 11, 2014
Brand:
Ergon Energy
Client:
Ergon Energy
Agency:
Clemenger BBDO-Brisbane
Creative Director:
Marianne Harvey
Creative Director:
Cristian Staal
Art Director:
Terry Whidborne
Copywriter:
Christie Meehan
Brand Strategist:
Gay Chinchen
Account Director:
Lisa Nobes
Account Manager:
Patrice Dodd
Coordinator:
Alexandra Pavlos
Agency Producer:
Imogen Dick
Director:
Ryan Renshaw
TV Production:
Kiosk
Producer:
Sara Taghaode
Post Production:
Alt VFX
Offline Editor:
Matt Bennett
Colorist:
Christine Trodd
Flame Compositing:
Karen Fabling
Post Producer:
Marnie Ellis
Music Composer:
Brightling Sound
Sound Production:
Cutting Edge Brisbane
Sound Designer:
Ross Batten
Sound Producer:
Dani Wheelhouse

Need a credit fix? Contact the Creativity Editors

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