A bumblebee must learn to fly in this uplifting holiday ad

Austrian bank Erste Group follows last year's hedgehog spot with another anthropomorphized tale

Published On
Dec 09, 2019

Editor's Pick

Austrian banking group Erste charmed us last Christmas with the tale of a lonely hedgehog brought to life by agency Jung von Matt/Donau and animators at Passion Pictures. 

Now it's back with another heartwarming animated tale, this time about a bumblbee named Hanna, who seems to live in a world where bees have forgotten how to fly. (We're not sure why—is there a hidden ecological message here?) In any case, Hanna, adorned in a super-cute pair of flying goggles, and her friends must take flying lessons in the classroom, but all to no avail as they fall flat on their faces every time.

In the end, however, it's the power of love that wins out. 

We're still not sure what the tagline "believe in yourself," which also featured in last year's ad, has to do with banking, but the ad's worth a watch for the charming storytelling and animation.

 

Credits

Date
Dec 09, 2019
Client:
Erste Bank
Agency:
Jung Von Matt
Head of Group Brand Management:
Martin Radjaby-Rasset
Group Brand Management:
Daniel Ratzenböck
Group Brand Management:
Juraj Flimel
Creative Director:
Andreas Putz
Creative Director:
Mike Nagy
Copywriter:
Karin Uebelbacher
Copywriter:
Eva Zefferer
Copywriter:
Andreas Putz
Art Director:
Mike Nagy
Art Director:
Eva Zefferer
Art Director:
Karin Uebelbacher
Account Director:
Benedikt Nussbaumer
Account Director:
Katharina Höller
Production:
Passion Animation Studios
Director:
Kyra Busch
Director:
Constantin Paeplow
Animation Director:
Ferran Casas
Animation Director:
Kyra Busch
Animation Director:
Constantin Paeplow
Executive Producer:
Debbie Crosscup
Head of Production:
Mike Turoff
Producer:
Anna Cunnington
CG Coordinator:
Suzanne Forward
Head of CG:
Jason Nicholas
VFX Supervisor:
Dave Walker
CG Supervisor:
Stuart Hall
Music:
Mcasso
Composer:
Richard Atkinson
Lyrics:
Andreas Putz
Sound Design:
Tom Martin
Producer:
Tom Martin
Vocalist:
Chanele McGuinness
Media Agency:
Wavemaker
Media Agency:
Sabine Binder-Wessely
Social Media Agency:
Mediabrothers
Social Media Agency:
Stephan Götz

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