A bumblebee must learn to fly in this uplifting holiday ad
Austrian bank Erste Group follows last year's hedgehog spot with another anthropomorphized tale
Dec 09, 2019
Austrian banking group Erste charmed us last Christmas with the tale of a lonely hedgehog brought to life by agency Jung von Matt/Donau and animators at Passion Pictures.
Now it's back with another heartwarming animated tale, this time about a bumblbee named Hanna, who seems to live in a world where bees have forgotten how to fly. (We're not sure why—is there a hidden ecological message here?) In any case, Hanna, adorned in a super-cute pair of flying goggles, and her friends must take flying lessons in the classroom, but all to no avail as they fall flat on their faces every time.
In the end, however, it's the power of love that wins out.
We're still not sure what the tagline "believe in yourself," which also featured in last year's ad, has to do with banking, but the ad's worth a watch for the charming storytelling and animation.