Erste's holiday ad takes a strong environmental stance

The Austrian banking group moves away from animals in favor of a human story

Published On
Nov 22, 2021

Editor's Pick

Austrian banking group Erste has delighted us over the years with its whimsical holiday ads featuring anthropomorphized animals—including a bumblebee learning to fly and a hedgehog finding love. Last year it took a more human turn with a story about a care home resident, and in 2021, it's turning its attention to the environment.

Again created for the company by agency Jung von Matt Donau and Passion Pictures, the new spot centers on a father and daughter. The little girl serves as a kind of environmental conscience, waving her teddy bar, which jingles a little bell, whenever the father could behave in a more planet-friendly way. She encourages him to turn off the tap when brushing his teeth, to recycle, to think twice about taking the car or using a plastic bag.

The spot ends by showing the man giving a kiss to his pregnant wife along with the teddy bear from the previous scenes, signaling that all along, he had been thinking of his unborn child. 

"Over the past years, the films we helped Erste Group create had a clear focus: let's believe in ourselves," said Werner Singer, creative director and managing partner at Jung von Matt, in a statement. "This year, we're expanding that thought: let's believe in ourselves— and in tomorrow. Just like Jakub in the advert, who faces choices every day as he seeks to prepare the world as best he can for his unborn daughter and can't wait to finally meet her."

"The future will be challenging for everyone. We will have to rethink our actions, look for alternatives, challenge ourselvesa—and grow through the experience. This is not just about doing without, but also about making the most of opportunities and developing as persons. Let's believe in tomorrow," added Mario Stadler, head of group brand management at Erste Group.

The spot was helmed by Mark Waring and features music composed by Soviet Science. The lyrics of its song were written by Andreas Putz, the managing partner and founder of Jung von Matt Donau.



Nov 22, 2021
Client :
Erste Bank
Agency :
Jung von Matt/Donau
Head of Group Brand Management :
Mario Stadler
Advisor :
Martin Radjaby-Rasset
Group Brand Management :
Daniel Ratzenböck
Group Brand Management :
Juraj Flimel
CD :
Andreas Putz
CD :
Mike Nagy
CD :
Werner Singer
Copywriter :
Andreas Kadenbach
Art Director :
Werner Singer
Art Director :
Andreas Kadenbach
Beratung :
Katharina Höller
Beratung :
Katharina Hinterkörner
Production :
Passion Pictures
Director :
Mark Waring
Executive Producer :
Belle Palmer
Head of Production :
Mike Turoff
Producer :
Paige Sullivan
Producer :
Daisy Holland
Head of CG :
Jason Nicholas
VFX Supervisor :
Dave Walker
CG Supervisor :
Alex Holman
Head of Animation :
Aldo Gagliardi
Head of art department :
Christian Mills
Music :
Soviet Science
Composer :
Scuta Salamanca
Sound Design :
Soviet Science
Lyrics :
Andreas Putz
Post Production :
Coffee & TV
Colorist :
Katie Dimmock
Producer :
Shannen Ward
Media Agency :
Wavemaker :
Sabine Binder-Wessely

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