ESPN : Bug

Road trip!

Published On
Nov 13, 2012

Editor's Pick

The ESPN NBA crew is on a tour around the country to cover every NBA game, and Wieden & Kennedy NY return with a couple of their trademark wacky spots, as part of the NBAonESPN "RV" campaign. The spots focus on talent from the network and from the basketball league as they drive around the country. In "Bug," a hornet gets into a bit of a situation, while Anthony Davis and Mike Breen try to make things right. In "Glasses," an optical mix up could lead to some trouble in the RV. David Shane at O Positive directs.

Credits

Date
Nov 13, 2012
Brand:
ESPN
Client:
ESPN
Agency:
Wieden & Kennedy-New York
Executive Creative Director/Production:
Scott Vitrone
Executive Creative Director/Production:
Ian Reichenthal
Creative Director:
Brandon Henderson
Creative Director:
Stuart Jennings
Copywriter:
Scott Mahoney
Art Director:
Craig Evans
Agency Head of Content:
Lora Schulson
Executive Producer:
Temma Shoaf
Producer:
Winslow Dennis
Production Company:
O Positive
Director:
David Shane
Visual Effects:
The Mill
Telecine:
The Mill
Mix:
Heard City
Editorial Company:
Mackenzie Cutler
Editor:
Dave Anderson

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Project Type