The live sports hiatus has left its fans with a deep longing. So ESPN is giving them an outlet for their pain in a new campaign.
It asks the question, “If you could talk to sports, what would you say?”
In an emotional two-minute-plus anthem, pros including NFL player Jared Allen, WNBA player Lisa Leslie, UFC champion Holly Holm and NASCAR driver Jimmie Johnson, along with ESPN’s Nicole Briscoe and Omar Raja respond to the question in videos shot while they have been sheltering at home.
Their comments range from sentimental to hopeful: “I am not me without sports,” "I was a little girl when I fell madly in love with you," "You've been the thing that has given structure to my existence," and "When you come back, we are gonna have one amazing party."
The #DearSports campaign continues on social media, and ESPN has sent a callout for video to others for their “love letters,” asking for people to use the hashtag #DearSports and share what they miss most.
ESPN will then select ones to air across TV, audio and digital platforms, and will highlight individual messages on a dedicated website. The campaign was created by ESPN’s in-house creative agency CreativeWorks.
Previously, we've seen sentimental sports messages like the NCAA’s own “Dear Sports” film and Adidas’ recent “Ready for Sport” spot.