ESPN Launches ‘This is SportsCenter’ Spot Featuring UFC Flyweight Brandon Moreno

SportsCenter Anchors Nicole Briscoe and Jorge Eduardo Sánchez, and ESPN Deportes Commentator Mauricio Pedroza are also featured

Published On
Mar 18, 2024
Elevator doors opening to reveal five men

Description

 

UFC Flyweight Brandon Moreno made his ‘This is SportsCenter’ commercial debut in “Elevator.” The spot debuted across ESPN platforms ahead of his fight on Feb. 24 during UFC Fight Night: Moreno vs. Royval 2 on ESPN+ and ESPN Deportes.

“Elevator” was developed with ESPN’s U.S. Hispanic audience at the forefront. With spots in both English and Spanish, ESPN wanted to serve fans globally. “Elevator” is also airing across ESPN platforms internationally.

The Spanish-language version includes SportsCenter anchor Jorge Eduardo Sánchez and ESPN Deportes Commentator Mauricio Pedroza, as well as SportsCenter anchor Nicole Briscoe who is featured within the English-language spot.

“Early mornings are part of the job here at ESPN. Whether it’s your team hyping you up or a cup of coffee, we all have to find a way to bring the energy,” said Seth Ader, Vice President of Brand Marketing at ESPN. “But more importantly, this spot is an example of how This is SportsCenter serves as an amazing platform to show the diversity of athletes and backgrounds in the sports universe.”

“Elevator” was developed in collaboration with Arts & Letters Creative Co.

Credits

Date
Mar 18, 2024
Client :
ESPN
EVP Creative Studio & Marketing :
Tina Thornton
VP Brand Marketing :
Seth Ader
Senior Director Brand Marketing :
Peter Mulally
Associate Director Brand Marketing :
John Lobo
Marketing Coordinator Brand Marketing :
Lenny Washington
Senior Director International Marketing & Marketing Operations :
Brian Iglesias
Associate Director Marketing Production :
Matthew Cheron
Associate Producer II - Marketing Production :
Jonathan Little
Production Coordinator Marketing Production :
Sean Andersen
Senior Director Talent Production :
Stacey Pressman
Senior Talent Producer :
Katie Hennessey
Senior Talent Producer :
Zuriel Loving
Creative Director - Grande & Leonard Creative :
Tomas Casabal
Director International Marketing & Marketing Operations :
Sandra Blacio
Promotions Producer II Grande & Leonard Creative :
Blanca Lopez
Marketing Associate Manager ESPN Deportes Marketing :
Genesis Cifuentes
Marketing Associate Manager International Marketing :
Juliana Araque
Marketing Coordinator International Marketing :
Geordana Gonzales
Supervisor Prod Ops - LAPC :
Brandon Wong
Sr Facilities Services Coord - LAPC :
Michael Wilson
Agency :
Arts & Letters Creative Co.
Founder & Executive Creative Director :
Charles Hodges
Executive Creative Director :
Molly Jamison
Director of Strategy :
Andy Grayson
Creative Director :
Andrew Kong
Creative Director :
Chris Kim
Creative :
Scott Hayes
Creative :
Gloria Concepcion
Head of Production :
Lisa Setten
Executive Producer :
Calleen Colburn
Senior Producer :
Andrea Rodriguez
Assistant Producer :
London Scalise
Director of Business Affairs :
Lenora Cushing
Business Affairs Manager :
Jennifer Kmetzsch
Group Business Director :
Brenda Schneider
Business Director :
Lindsey Kirkner
Business Manager :
Lauren Lawson
Strategy Director :
Alex Morrison
Strategist :
Bodi Karsono
Chief of Staff :
Sara Kastner
Director of Creative Management :
Kait Sutherland
Editorial :
XYZ
Executive Producer :
Whitney Green
Resource Manager :
Ryan Dunstan
Producer :
Rob Rosko
Senior Producer :
Lauren Galanides
Edit Lead :
Pat Blumer
Assistant Editor :
Stuart Mauck
Production Company :
O Positive
Director :
Kenny Herzog
Executive Producer :
Marc Grill
Executive Producer :
Ralph Laucella
Director of Photography :
Eric Steelberg
Production Designer :
Dan Ouellette
Color :
Company3
Colorist :
Tim Masick
Color Producer :
Ryan Moncrief
Color Assistant :
Stephen Winterhalter
Color Assistant :
Quinn Wright
VFX :
Blacksmith
Flame Lead :
Hannah Wilk
Compositor :
Marco Baratto
Compositor :
Myles Dunlop
Executive Producer :
Nicole Saccardi
Sound Design & Mix :
Barking Owl
Sound Designer & Mixer :
Elizabeth McClanahan
Executive Producer :
Ashley Benton
Associate Producer :
Jenna Pangilinan
Creative Director :
Kelly Bayett

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