ESPN : Nothing Beats First Place -- Carl Edwards

Losing is not an option.

Published On
Jul 30, 2012

Editor's Pick

Jimmie Johnson passes the baton to Carl Edwards for ESPN's newest spot in its "Nothing Beats First Place" campaign, out of Wieden and Kennedy, New York. In this spot, Edwards is scared of only two things: losing and not winning.

Credits

Date
Jul 30, 2012
Brand:
ESPN
Client:
ESPN
Executive Creative Director/Production:
Scott Vitrone
Executive Creative Director/Production:
Ian Reichenthal
Creative Director:
Brandon Henderson
Creative Director:
Stuart Jennings
Copywriter:
Nick Kaplan
Art Director:
Jeff Dryer
Producer:
Orlee Tatarka
Head of Content Production:
Lora Schulson
Executive Producer:
Temma Shoaf
Production Company:
Arts & Sciences
Director:
Matt Aselton
Executive Producer:
Marc Marrie
Line Producer:
Eric Sedorovitz
Director, Photography:
Peter Donahue
Editorial Company:
Mackenzie Cutler
Editor:
Ian MacKenzie
Assistant Editor:
Nick Divers
Assistant Editor:
Kristy Faris
Post Executive Producer:
Sasha Hirschfeld
Visual Effects Company:
Schmigital
Executive Producer:
Sasha Hirschfeld
Lead Flame Artist:
Jim Hayhow
Assistant Flame Artist:
Joseph Miller
Sound Design and Music:
Stock/APM.
Music and Sound Design:
tonefarmer
Sound Designer:
Sam Shaffer
Mix Company:
Mackenzie Cutler
Mixer:
Sam Shaffer
Agency:
Wieden & Kennedy-New York

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Project Type